Less than 1% of the basketball world uses breakdowns, due to the cost and difficulty of accessing the technology. Blueprint Stats attacks that problem head on at a time when both sides of the market are looking for player insights. Recruiting budgets are being cut, and athletes want to stand out to scouts to make the most of new NIL opportunities.
ProBook Sports provides an end-to-end platform for coaches to engage with their team members in aspects ranging from video and analytics to nutrition and calendar management. In a market where the dominant player is focused on providing video to very large professional organizations, ProBook is poised to fill a gap with the thousands of other teams.
Anderson, a graduate of the Indiana University Kelley School of Business, developed the model for Beastcoast while working in finance. His work doing due diligence on the esports industry uncovered an opportunity to move away from the traditional model for physical sports, in which media rights, box office, merchandising and sponsorships drive revenue, to an integrated model that monetizes the content itself.